Giving Customers What They Want with Live Streaming

Is your business seeking new ways to offer more authentic opportunities for customer engagement?

Live streaming enables your brand to create and share videos in real-time, just like live television. By leveraging social media channels like Facebook and Instagram, your business can "go live" with the click of a button. In addition to social media, many platforms even allow you to broadcast from your website directly to anyone with an internet connection.

There are clear benefits to live streaming, such as staying on top of mind with your audience, increasing brand awareness, and building credibility within your field. Still, the best reason to take this approach is that customers enjoy it. In a recent study by Grand View Research, over 80% of those surveyed favor live video over other forms of content. 

Customers want to feel a connection with the brands they admire. Live video provides your audience with experiences that help them get to know your company at a personal level. However, live video is not just for marketing. It can also strengthen internal relationships and enhance corporate culture through remote team-building exercises, training, and virtual collaboration sessions.

At Murphy Services, we specialize in creating custom solutions that meet the unique needs of each client. Our experienced team can work with you to develop a strategy that aligns with your brand, reaches your target audience, and delivers engaging content that keeps viewers coming back for more.

Don't miss out on the opportunity to connect with your customers in real-time. Contact us today to learn more about how live streaming can help your business thrive in a competitive marketplace.