Capturing Attention with Native Advertisements

Is your business looking to expand its brand reach using proven outreach tactics?

Native advertisements are a type of display ad embedded within an article. They usually have an editorial look and feel, giving them a softer (and more effective) selling approach than traditional banner ads. Native ads can also be found as sponsored posts in social media feeds or as recommended content at the end of an article.

These advertisements are becoming one of the most popular forms of digital marketing. By blending in with the content, they are perfect for passively capturing the attention of your target audience and enticing them to click over to your website. 

There are quite a few benefits to a native advertising campaign. The first is brand awareness. You can grow your brand's online presence by helping people associate your products and services with topics they find interesting. Another advantage to native ads is that they are a great way to retarget your audience. For example, if someone comes onto your website but still needs to purchase your product or sign up for your newsletter, these ads can encourage them to return!

It works best to place these ads on websites with relevant content. Rather than relying strictly on traffic volume, you should seek websites within your industry's niche to advertise on so that you directly target your ideal customer.

If you're looking to expand your brand's reach with proven outreach tactics, native advertising could be a great option. By blending in with the content, these types of ads are perfect for passively capturing the attention of your target audience and enticing them to click over to your website.

At Murphy Services, we have experience with creating effective native advertising campaigns that increase brand awareness and retarget your audience. We work with you to find relevant websites within your industry's niche to advertise on, so you can directly target your ideal customer. Contact us today to discuss how we can help you grow your brand's online presence with native advertising.