Clearing the Path with Information Architecture

Are you looking to lower bounce rates and retain more web visitors for extended durations?

The easiest way to boost the average time spent on your business's website is through well-thought-out information architecture. Information architecture (IA) organizes information within digital products. When effectively implemented, more users can follow your brand's call to action and connect with your company.

IA plays a vital role in a satisfying user experience. Robust information architecture provides a clear path enabling users to quickly and intuitively familiarize themselves with your digital environment and easily find what they want.

A winning recipe for good information architecture consists of content structure and navigation that support each other. Furthermore, website content must integrate seamlessly with search, including subsites and microsites. This type of organization requires input from all levels of the business and benefits from independent third-party support.

Murphy Services has been helping our customers develop outstanding IA for over two decades. Properly organizing your content will provide long-term benefits across all areas of your digital marketing for years to come. It is an extensible exercise that will reach far beyond your corporate website.

With Murphy Services, you can count on our expertise to develop a well-planned IA strategy that will help your business thrive online. From content structure to navigation, we work with you to ensure your digital environment is user-friendly and easy to navigate.

With our help, you can improve your website's user experience, increase engagement, and ultimately drive more conversions. Contact us today to learn more about how our information architecture services can benefit your business.