AI (Artificial Intelligence) as a Brand and Marketing Function

Artificial intelligence (AI) is the simulation of human intelligence processed by computers. It allows organizations to make better decisions by increasing both the speed and accuracy of their decisions. In the same ways that AI has been successfully executed across numerous verticals, its core principles can also be applied to brand and marketing services.

Murphy Services believes that AI can improve brand and marketing in numerous ways including:

Pattern and Image Recognition.
Brand Scoring
Language Recognition and Data Structure
Customer Segmentation
Predictive Customer Support